
Salon Window Graphics: Transforming Son of Sander Salon
In the bustling heart of Sunderland city centre lies Son of Sander, a newly established salon dedicated to using cruelty-free and environmentally friendly hair products. As a fresh entrant in the competitive beauty industry, the salon sought to distinguish itself and attract clientele through compelling visual branding. Recognising the potential of their expansive windows as both a branding canvas and a means to enhance the salon’s ambiance, they approached Ellis Signs to bring their vision to life.

Initial Enquiry
Every successful project begins with a thorough understanding of the client’s needs and aspirations. The team at Son of Sander provided us with inspiration photos, highlighting a contemporary swirl design that resonated with their brand’s modern and eco-conscious ethos. They envisioned utilising their window space not just for aesthetics but as a strategic tool to stand out in a saturated market. This initial consultation was pivotal in aligning our design approach with their brand identity.

Surveying
Once we had a base idea of what our customer wanted, we arranged a site survey. A survey is important not only to get accurate measurements, but also because it allows us discuss more in depth about the customer’s needs. For this job we measured the windows, as well as the shop fascia and projecting sign. Our customer also wanted some internal vinyl graphics, so we got sizes for the internal walls. Capturing the exact dimensions of the windows, shop fascia, projecting sign, and internal walls ensured that every graphic would fit seamlessly. Being on-site facilitated deeper discussions with the salon owners, enabling us to grasp subtle preferences and operational considerations that might influence the design and installation.

The Design Process
The part of the process where everything starts to come to life is through design. With our skilled designers and sizes, we managed to come up with a design which our customer instantly loved. We made use of the window space and incorporated the contemporary swirl design, as well as the salon name and opening hours. We also created a mockup showing the salon logo on the existing projecting sign and on one of the internal walls. To help the client visualise the outcome, we created digital mockups showcasing the proposed designs on their actual storefront. This step was instrumental in refining details and securing client approval before production.

Manufacture and Install
For the vinyl graphics for the salon we used a matte black vinyl, as this nicely fit the overall aesthetic. This finish offered a sleek and sophisticated look, aligning with the salon’s contemporary style. Matte finishes also reduce glare, ensuring the graphics remain visible under various lighting conditions. Given the salon’s commitment to sustainability, we opted for eco-friendly vinyl options that offer longevity without compromising environmental values. The installation phase was carried out by our skilled team, who ensured that the graphics were applied seamlessly. Key considerations during installation included: surface preparation, precision alignment and a bubble-free application.
How Can I Get A Sign From Ellis Signs?
If you’re considering enhancing your salon’s visual appeal and brand presence, we invite you to reach out to #teamellis. We can work together to transform your space into a captivating environment that reflects your brand’s identity and values. The first step getting your own bespoke salon sign from Ellis Signs is simple. Simply fill in our online enquiry form with as much detail as possible. Once we have your enquiry, we will be able to discuss your needs in depth to discover what kind of signage you’re after and what would be best suited to your business.
comments +