7 Retail Signage Ideas To Help Attract More Customers

December 20, 2022

Filed in: Sign Ideas

Retail signage ideas - Moss Bros face illuminated external sign

It is estimated that there are over 300,000 businesses within the UK retail industry. With so many businesses, it is essential that you make yours stand out from the rest.

Our retail signage ideas are guaranteed to give you some inspiration, whether you’re opening a brand-new business, or you’re just looking to upgrade.

Signage is one of the easiest ways to make your business stand out from the crowd.

In some cases, signage can make or break business.

Keep reading to find out our retail signage ideas which can massively benefit your business.

1. Face Illuminated Signage

face illuminated  Beauty Studio 3D letters

Face-illuminated signs can be displayed internally or externally. They are an easy way of grabbing attention especially as there are so many design options.

This type of signage is so-called because of the way the LEDs shine through the face of the acrylic.

They are the perfect way of making a huge impact within your retail unit thanks to the illumination and design options.

2. Projecting Sign

Fred Perry projecting sign

Projecting signs are a must for any retail unit located on a busy street.

These signs are double-sided and mounted to the side of a building, allowing people to see the sign from both directions.

They are especially popular for businesses who are located on busy or hidden streets, as they can also act as a way finding device.

Use projecting signs to spread brand awareness and capture the attention of potential customers.

3. Window Graphics

Dot Bagels window graphics

Window graphics are hugely popular amongst retailers as they can be easily changed- plus they’re eye-catching.

A lot of retailers choose window graphics because they can be changed with the seasons.

There are always different trends that come and go with each season, so window graphics are a fun way to get creative whilst advertising your goods. 

Window graphics are also a great way to tell customers important information about your business, such as your opening hours and your social media handles.

4. A-Board

wooden a-board with vinyl graphics

A-boards, otherwise known as pavement signs, are favoured by small businesses as they are a cost-effective form of advertising.

They are also lightweight which means they are easy to move around.

A-boards are often used to advertise special offers, new products and upcoming events. Information about your business which is not displayed on your main signage can be added to your a-board, such as your social media handles.

5. External Fascia

3D halo illuminated signage design

Your external signage is integral when it comes to the success of your business.

Customers are more likely to visit your store if you have quality signage, as opposed to old and faded signage.

Use your fascia to really help set your business apart from the others- it is your opportunity to stand out from your competitors.

There are so many options when it comes to choosing a shop fascias. You can keep it simple with a flex face sign, or go for an extravagant feel with some halo-illumination.

Find out more about external signage here.

6. Faux Neon Signage

Mr Mulligans faux neon pink and green sign

LED signs are often referred to as faux neon as they give a similar look of neon signs however they’re much more energy efficient.

Faux neon signs are a great way of getting the look a of a neon sign for the fraction of the cost.

Also, these signs can be made into more intricate designs as they are made using LED flex. 

There are plenty of design options when it comes to LED signs including colour, size and wording.

7. Wayfinding Signage

Eldon Square wayfinding totem sign

Wayfinding signage is a form of directional signage which allows customers to easily find their way around.

Having some form of wayfinding signage ensures a smooth shopping experience for your customers. Lots of customers value a positive experience over a product, so it is vital to give them a user-friendly experience.

Additionally, your wayfinding signage can act as a form of safety signage to help control crowds and maintain safety.

Before You Go…

If you’ve been inspired by our retail signage ideas, take a look at our portfolio to get some extra inspiration.

Your signage is the perfect opportunity to really make your business stand out, so it is important to choose a sign company who will follow your specifications and exceed your expectations- this is where Ellis Signs come in! Get in touch with us now to enquire about your new signage and let us help you take your business to the next level.

comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

Want To Work Together?


Follow Along