Having quality signage establishes your business and spreads brand awareness. The type of signage you opt for can say a lot about your business and can have an impact on the customer’s experience, which is why it is important to get it right.
It is integral to invest in high-quality signage for your business. The exterior aesthetic of your business communicates a lot to customers about your products and services. If you have faded, misspelled signs, this may put customers off. For example, you could be a restaurant making the best pasta ever, but if your signage doesn’t reflect this, customers will be put off.
Investing in your signs is an easy way of spreading brand awareness and appealing to a wider demographic of customers.
Types Of Signage To Help Increase Footfall
1. Neon Signs
One of most popular signage ideas for businesses are neon signs. Neon signs have recently made a resurgence as their retro connotations give people a comforting sense of nostalgia. Neon signs were most popular from the 1920s to the 1950s thanks to rise of consumerism. Traditional neon signs are made by bending glass tubes and filling them with inert gas such as neon and argon. We have seen neon signs have a surge in popularity due to recent interior design trends– they an easy way to draw customers in and make in impact!
2. LED Signs
Secondly, LED signs are one of the best types of signs a business can have. LED signs are often referred to as faux neon as they give a similar look of neon signs however they’re much more energy efficient. Faux neon signs are a great way of getting the look a of a neon sign for the fraction of the cost. Also, these signs can be made into more intricate designs as they are made using LED flex.
3. Vehicle Graphics
Vehicle graphics are essential for any business as they have the ability to advertise your business 24/7. If you’re on the road a lot, vehicle graphics are the perfect way of reaching a new demographic of customers. You don’t need to opt for any flash graphics, either. Having your company name and contact details are all you need to tell customers who you are and what you’re about.
Banners are perfect for those businesses who are either opening soon, launching a new product or holding an event. They are an inexpensive way of advertising your business, plus they can be put on display internally or externally. Another great feature of banners is the fact they are reusable, making them a great environmentally friendly form of advertising.
5. Wall Graphics
Wall graphics are a popular choice for businesses who have a lot of blank space within their establishments. Vinyl wall graphics are durable, so they are great for high-traffic areas; the possibilities are endless when it comes to wall graphics. Choose from photographs, quotes and artwork to amplify your brand message through vinyl wall graphics.
6. Window Graphics
One of the best signage ideas for businesses is window graphics. Window graphics are hugely popular amongst retailers as they can be easily changed- plus they’re eye-catching. A lot of retailers choose window graphics because they can be changed with the seasons. There are always different trends that come and go with each season, so window graphics are a fun way to get creative whilst advertising your goods. Window graphics are also a great way to tell customers important information about your business, such as your opening hours and your social media handles.
A-boards, otherwise known as pavement signs, are favoured by small businesses as they are a cost-effective form of advertising. They are also lightweight which means they are easy to move around. A-boards are often used to advertise special offers, new products and upcoming events.
8. Health and Safety Signage
Every business will require some form of health and safety signage as it is essential to keep employees and customers safe from risks. Common types of health and safety signage includes fire exits, first aid and no entry signs. Having the relevant health and safety signage displayed can help everyone feel safe.
A fascia is a sign which attaches to the front of the building. It is the perfect opportunity to showcase your business and brand values. The opportunities are endless when it comes to fascias. You can keep it simple with a flex face sign, or you can add an extravagant feel with halo-illuminated letters. Your external signage is your opportunity to make an excellent first-impression on your customers and keep them coming back.
Before You Go…
Every sign we make at Ellis Signs is bespoke. We design, manufacture and install a huge range of signs, so we will always work with you to create signage which will allow your business thrive.
Get in touch with #teamellis by email, telephone or social media. If you have any ideas for your signage, send them over to us! We will always work to your specifications and budget in order to exceed your expectations.