The Ultimate Guide to Illuminated Signs for Your Business

There are so many types of illuminated signs to choose from that it can feel overwhelming. But when it comes to your business, first impressions matter. Signage is one of the most powerful tools to catch attention, communicate your brand, and stand out from the competition.

Whether you’re upgrading your shop front, revamping your reception area, or launching a new venue, illuminated signage is a smart investment that can transform your space and attract more customers.

Why Choose Illuminated Signage?

One of the biggest advantages of illuminated signage is that it keeps your business visible 24/7. Whether it’s a cold winter evening or a late summer night, light-up signage helps customers find you when it matters most.

Illuminated signs aren’t just practical—they’re also stylish. Interior light-up signs can be used to create ambience, enhance brand aesthetics, and elevate the overall feel of your environment.

From bold and bright to sleek and subtle, there’s an illuminated sign for every style, industry, and budget.

Types of Illuminated Signs

1. LED Neon Signs

LED neon signs have surged in popularity in recent years, offering the nostalgic look of traditional neon with a modern twist. Inspired by the classic glow of vintage signage from the 1950s, LED neon signs bring the same bold visual impact, minus the fragile glass and gas-filled tubes.

Instead of bending glass, LED neon signs use flexible silicone tubing and energy-efficient LED lights to mimic the look of traditional neon. The result? A lightweight, durable, and safer alternative that still delivers that iconic glow.

2. Face Illuminated Signs

Face illuminated signage (also known as front-lit signage) is ideal for businesses looking to make a bold, eye-catching statement. These signs are lit from the front, usually using LED modules placed inside or behind acrylic letters or shapes.

They’re especially effective at night and offer excellent readability from a distance. Face illuminated signs are popular with shops, restaurants, gyms, and any business that wants to stand out in a busy location.

3. Halo Illuminated Signs

Also known as reverse-lit signs, halo illuminated signage creates a soft, glowing effect behind the lettering- hence the name ‘halo’. This subtle illumination adds depth and elegance to any sign, making it a popular choice for premium brands and high-end businesses.

Halo lighting is used for corporate signage, boutique storefronts, and sleek office receptions.

4. Lightbox Signs

Lightboxes are one of the most versatile types of illuminated signage. These consist of a durable box frame with a translucent face, backlit with LEDs or fluorescent tubes. Graphics or branding are printed on the face, which will make your message clear and impossible to miss.

Lightbox signs are great for both indoor and outdoor use. They are often seen in shopping centres, takeaway outlets and healthcare facilities.

5. Marquee & Cabochon Lighting

Marquee-style signage, made using cabochon bulbs, adds a playful, vintage charm to any space. These bulbs come in bold, bright colours like red, green, blue, and more.

Originally used on fairground rides and attractions, cabochon bulb signs have become a creative way to grab attention in modern spaces like theatres, cinema foyers, bars, or event venues.

They’re perfect if you’re aiming for a retro or showbiz vibe, or want your signage to have a dramatic edge.

How Can I Get A Sign from Ellis Signs?

The first step getting your own bespoke sign from Ellis Signs is simple. Simply fill in our online enquiry form with as much detail as possible. Once we have your enquiry, we will be able to discuss your needs in depth. This will allow us to discover what kind of signage you’re after and what would be best suited to your business. You can take a look at our portfolio to get some inspiration for your own signage – we can fabricate a huge range of bespoke signage, from built up letters to light boxes.